Some watches transcend trends and decades to become legends. These are our picks for the most iconic watches of all time—models that helped define entire categories, sparked obsessions, or earned fame on the wrists of explorers, actors, and presidents. Whether you’re a seasoned collector or new to the world of horology, these are the greatest watches of all time worth knowing—and aspiring to someday own.
From the most famous watches in movies to historic pieces from iconic watch brands, let’s dive into the ultimate timepiece hall of fame.
1. Rolex Submariner
Arguably one of the most recognizable watch series ever made, Rolex Submariner watches aren’t just dive watches—they’re a cultural symbol. Among the most famous watches in movies, the Submariner was worn by James Bond in multiple films. Its timeless design, rotating bezel, and unmatched versatility make it one of the most iconic watches of all time.
The only downside is knowing that the AD probably won’t call you back if you try to buy one at retail…
2. Omega Speedmaster Professional
Nicknamed the “Moonwatch,” the Omega Speedmaster was part of all six lunar missions. It’s one of the greatest watches of all time, not just because of its NASA-certified performance, but because it embodies exploration and innovation. It’s a standout choice among Omega watches and a common grail watch among enthusiasts.
3. Cartier Tank
The Cartier watch that defined understated elegance, the Tank has graced the wrists of style icons from Jackie Kennedy to Andy Warhol. With its Art Deco lines and rich heritage, it’s a cornerstone of both iconic watch brands and design history.
4. Breguet Type XXI
A pilot’s chronograph with French military roots, the Breguet Type XXI is a refined yet rugged tool watch that stands out among aviation-inspired models. Its flyback chronograph function and crisp legibility have earned it cult status among enthusiasts
5. Bell & Ross BR 01
A modern icon, the Bell & Ross BR 01 took inspiration from cockpit instruments and redefined what a square case could be. It’s a bold design statement and a standout among contemporary iconic watches.
6. Breitling Navitimer
For decades, the Breitling Navitimer has been a favorite of pilots and professionals. Its slide rule bezel and chronograph functions made it a true tool of the trade. Today, it remains one of the most famous watches in aviation circles and beyond.
7. Vacheron Constantin Overseas
Vacheron Constantin is one of the oldest iconic watch brands, and the Overseas blends heritage with sportiness. With its refined lines, in-house movement, and everyday wearability, it’s a quiet classic—and a grail for collectors.
8. Omega Seamaster
The Omega Seamaster has had many lives—from the dive-ready 300M to the elegant Aqua Terra—but all share the same DNA of precision and adventure. As another iconic James Bond favorite, it deserves a place among the most iconic watches worn on screen.
9. Affordable Iconic Watch: Seiko SKX007
Not every icon has to break the bank. The Seiko SKX007 is one of the best affordable iconic watches, revered for its rugged build, automatic movement, and dive-ready features. It’s also often found among the top iconic watches under 1000, though prices for it have been steadily climbing on the secondhand market.
10. Casio F91W
Simple. Digital. God-tier. The Casio F91W proves that even plastic can be iconic. Worn by everyone from school kids to celebrities, it remains one of the most famous watches in history—and for under $20.
From legendary moon missions to movie cameos, these timepieces are more than just wristwatches—they’re pieces of cultural history. Whether you’re chasing luxury, heritage, or even an affordable beater watch, these are 10 watches that deserve the spotlight.
We know lists like these are subjective, so let us know your picks of the most iconic watches below!
