Whether you’re shopping for the holidays, a birthday, or perhaps hoping to lure a friend down the rabbit hole of watch collecting, gifting a great watch doesn’t have to be expensive.
These 6 best watches under $100 each offer incredible value, timeless style, and are sure to make a great first watch, or impress an existing watch-enthusiast.
1. Timex Weekender 38mm ($50-$80)
The Timex Weekender is a staple when it comes to men’s watches under $100. Its clean dial, INDIGLO backlight, and comfortable strap make it endlessly versatile. It’s lightweight, simple, and pairs effortlessly with different straps making it an easy watch to personalize.

Why it’s a great gift:
Classic style, affordable price, and incredible strap versatility.
2. Timex Expedition Scout ($60-$90)
Rugged, practical, and perfect for the outdoors, the Timex Expedition Scout is a tough everyday field watch featuring a 12/24-hour dial, date window, and INDIGLO illumination. At 40mm, it’s easily wearable for most wrists.

Why it’s a great gift:
A dependable field watch that looks great
3. Casio A158WA-1 ($25–$40)
This 1980s-inspired Casio has become a cult classic. It’s slim, lightweight, and full of retro charm, featuring a digital display, stopwatch, alarm, and stainless-steel bracelet. If you’re searching for watches under $100 with personality, this is one of the best you can give. It’s hard to believe it’s as cheap as it is.

Why it’s a great gift:
A nostalgic favorite that delivers everyday practicality.
4. G-SHOCK DW5600E-1V ($70–$100)
The DW5600E is one of G-SHOCK’s most iconic models. Shock-resistant, water-resistant, and built to take a beating, this iconic square-shaped digital watch is ideal for athletes, travelers, tradesmen, and anyone who appreciates a near indestructible timepiece.

Why it’s a great gift:
Legendary durability at a budget-friendly price.
5. Farr & Swit Retro Digital ($35)
This fun digital watch from microbrand Farr & Swit (based in Illinois) channels 80’s and 90’s cassette-tape nostalgia. With a translucent case, colorful accents, and a vintage-style display, this watch is eye-catching and quirky yet absolutely functional.

A conversation starter with a playful, retro design.
6. Casio MDV106-1A “Duro” ($85-$100)
Often recommended as one of the best dive watches under $100, the Casio Duro packs incredible value. It features 200m water resistance, a rotating dive bezel, and a clean, sporty look. It’s perfect for someone who wants a stylish diver without the high price tag.
And for a more premium feel, we recommend the stainless steel bracelet version at only $100.

Why it’s a great gift:
A surprisingly capable diver-style watch that feels far more premium than its price.
Why These Are the Best Affordable Watches Under $100 to Gift
- Affordable but high-quality: Each watch offers excellent value without cutting corners.
- Gift-ready: Timeless designs that appeal to a wide range of tastes.
- Perfect for any occasion: These watches are all priced accessibly making them among the best watches to gift for any occasion.
Looking for the Perfect Finishing Touch?
You can pair any of these affordable watches with a StrapsCo strap to make your gift even more personal. From leather to FKM to sailcloth styles, there’s a strap for every watch and watch-collector.
What watch would you recommend at this price point?