The US Open is one of the biggest stages in world sport, and it’s not just racquets and rallies drawing attention. On court, luxury timepieces play a starring role as players showcase personal style and brand partnerships. From avant-garde independents to iconic Swiss maisons, tennis player watches have become as much a part of the game as the gear itself. Here’s a look at the standout tennis watches you’ll see at the 2025 US Open.
Jannik Sinner – Rolex Ambassador
The Italian star continues to rise on and off the court, and his wrist is rarely without a Rolex. The Jannik Sinner watch rotation includes the GMT-Master II “Root Beer” and the Submariner Date.

These pieces highlight his cool composure, and searches for ‘Jannik Sinner Rolex’ prove just how much fans track his every choice. It’s a perfect example of how tennis player watch sponsors use rising stars to connect luxury and performance.
Aryna Sabalenka – Audemars Piguet Royal Oak Offshore
What watch does Aryna Sabalenka wear? The world No. 2 is aligned with Audemars Piguet, making them the official Aryna Sabalenka watch sponsor. She often wears the Audemars Piguet Royal Oak Offshore “Rainbow,” a dazzling and powerful choice that mirrors her fiery style of play.

Aryna Sabalenka’s watch collection embodies strength and individuality, making her one of the most influential athletes among tennis watch sponsors. Collectors also keep a close eye on her pieces from the Audemars Piguet Royal Oak women’s line, where design meets bold and sporty expression.
Jessica Pegula – De Bethune DB28xs Purple Rain
With De Bethune as the presenting Jessica Pegula watch sponsor, she stands out when it comes to unique choices. She wears one of the rarest pieces on tour: the De Bethune DB28xs Purple Rain.

Crafted in titanium with a mesmerizing purple tone, the De Bethune Purple Rain shows how De Bethune watches merge futuristic aesthetics with haute horology. Pegula’s taste positions her as one of the most distinctive figures in the conversation around watches for tennis.
Naomi Osaka – TAG Heuer Aquaracer
Osaka remains one of the sport’s most influential style icons. The Naomi Osaka watch most seen and searched is her TAG Heuer Aquaracer Limited Edition, designed in collaboration with the star herself.

The vibrant green dial reflects her bold, playful personality. The Naomi Osaka TAG Heuer connection continues to be a headline partnership, cementing her role in expanding the appeal of watches to a younger global audience.
Daniil Medvedev – Bovet Récital 12
Precision and intellect define his game, and the Daniil Medvedev watch of choice is no different. He wears the Bovet Récital 12, a mechanical masterpiece with an architectural dial.

Medvedev’s watch symbolizes refinement and strategy, perfectly echoing his style of play. Bovet’s presence on tour demonstrates how even independent maisons can carve out a place among elite tennis watch sponsors.
Andrey Rublev – Bulgari Octo Finissimo
Rublev is known for his bold shot-making and equally bold watch choices. As a Bulgari ambassador, he often wears the Bulgari Octo Finissimo, a watch celebrated for its ultra-thin design.

In recent seasons, Rublev has also been linked to the record-breaking Bulgari Octo Finissimo Ultra, underscoring Bulgari’s commitment to innovation. His partnership highlights how tennis player watch sponsors extend beyond traditional maisons to cutting-edge design leaders.
Hubert Hurkacz – Gerald Charles Maestro GC Sport
Polish star Hubert Hurkacz opts for practicality without sacrificing style. The Hubert Hurkacz watch of choice is the Gerald Charles Maestro GC Sport, designed specifically with athletic ergonomics.

This makes it one of the most functional watches for tennis, offering both comfort and distinction on the wrist of a top-20 player.
Novak Djokovic – Seiko Astron GPS Solar
Few partnerships are as enduring as Novak Djokovic’s with Seiko. The Novak Djokovic watch most seen is the Astron GPS Solar, combining advanced technology with sleek design.

It continues to embody accessibility and performance, setting it apart from many luxury competitors. This Djokovic watch sponsorship showcases Seiko’s global presence, and Djokovic’s wrist watch has become an aspirational yet attainable icon for fans.
Why Tennis Watches Matter
Tennis player watches are more than accessories. They are symbols of identity, performance, and luxury branding.
With so many strong partnerships, from Rolex and Audemars Piguet to De Bethune and Seiko, the US Open remains a stage not only for sport but also for horological artistry. For fans and collectors, the game’s wristwear is as much a talking point as the winning shot.