Allie is a Content and CRO Specialist at StrapsCo, where she creates and edits content that helps watch owners find the right straps, understand compatibility, and get more out of their watches. She’s passionate about making technical information approachable and believes you shouldn’t need to be a watch expert to make an informed decision.

Allie has spent more than six years writing and editing in-depth articles, buying guides, and research-driven content. That experience taught her to dig into the details while keeping the end reader in mind, an approach she now brings to the world of watches and watch accessories.

At StrapsCo, Allie focuses on creating practical, easy-to-understand resources covering everything from strap sizing and compatibility to materials and styling. Her goal is to answer the questions that come up when you’re shopping for a strap and make the process feel a little less complicated.

Outside of work, Allie enjoys reading, creative projects, and doing Pilates and Zumba with her Garmin.